The Brand

Sokudo (So-ku-do) is a Melbourne based lifestyle meets street wear brand that speaks to a spectrum of subcultures; including skateboarding, various art forms and the hip-hop scene.
What started out as a lifestyle blog, took it's turn in 2013 to officially claim its place in Melbourne's thriving streetwear scene. Since then, Sokudo has caught the eye of street style fiends, skaters and artists globally, and continues to create a wave that unites people, fashion and art.
The brand's simple aesthetic is demonstrated through minimal designs and creative photography and video work (digital and analog), done predominantly in-house, but also through collaborations.
Sokudo draws inspiration from various Japanese sources, including graphic design, architecture and printed media.
Sokudo; meaning speed or velocity in Japanese lives up to its definition, displaying rapid growth worldwide through carefully curated sole collaborations, events and classic, core products of utmost quality.
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